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<title>Current Analysis Reports - Wireless Services - U.S.</title>
<link>http://www.currentanalysis.com/</link>
<description>Analysis Reports provided by Current Analysis, Inc.</description>
<language>en-us</language>
<copyright>All materials Copyright 1997-2026 Current Analysis, Inc.  Reproduction or distribution prohibited without express written consent.</copyright>
<pubDate>Sat, 04 Apr 2026 05:49:26 GMT</pubDate>

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    <title>Charter - Consumer Services US</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=95053&amp;rss</link>
    <description>Charter's newest video play finally broke its video losing streak and its mobile unit continues to make major headway, but 5G FWA continues to cause heartburn for Charter and its fellow US MSOs.</description>
    <author>Nicole Teasley</author>
    <pubDate>2026-03-25T00:00:00+00:00</pubDate>
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    <title>Orange Max it ‘Super App' Misses 2025 Take-up Goal, Responds with Even More Aggressive 2028 Goal</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132687&amp;rss</link>
    <description>Having established an AI voice interface in over 1,000 languages and local dialects, Orange has set out a significantly more aggressive new take-up goal for its pan-regional MEA super-app Orange Max it.</description>
    <author>Emma Mohr-McClune</author>
    <pubDate>2026-03-19T00:00:00+00:00</pubDate>
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    <title>GFiber Gains Scale and a Mixed Bag of Access Tech in Private Equity-Driven Tie-Up with Astound</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132674&amp;rss</link>
    <description>GFiber’s tie-up with Astound – backed by Stonepeak – provides another clarion signal of the private equity engines driving the US wireline asset consolidation. The challenge for the GFiber execs will be wrangling Astound’s varied network holdings.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2026-03-13T00:00:00+00:00</pubDate>
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    <title>Q4 2025 Earnings Roundup: Already Navigating Higher Churn Rates, US Operators Must Confront the Prospect of Rising Equipment Costs</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132650&amp;rss</link>
    <description>The Q4 2025 earnings cycle found US operators closing a year defined by consumer uncertainty and elevated churn rates. Now, operators must contemplate a potential increase in device costs and whether existing subsidy practices remain sustainable.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2026-03-06T00:00:00+00:00</pubDate>
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    <title>T-Mobile US Doubles Down on T-Life, Broadband, and Financial Services Bets with Capital Markets Day Check-In</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132610&amp;rss</link>
    <description>T-Mobile’s Q4 2025 earnings presentation was super-sized, as the event also provided a midway checkpoint on its Capital Markets Day cycle. While a change in its reporting reaped headlines, the focus was on key growth drivers beyond mobile uptake.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2026-02-26T00:00:00+00:00</pubDate>
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    <title>Cable MVNOs Quarterly Wrap-Up, Q4 2025: Sticking the Free-to-Paid Landing is the Overriding Imperative for Real Growth</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132584&amp;rss</link>
    <description>Convergence has become both the central pillar of the US cable players’ go-to-market and the primary buttress against broadband churn. However, long-term success in a mature mobile space will demand rock-solid execution on free-to-paid conversion.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2026-02-20T00:00:00+00:00</pubDate>
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    <title>T-Mobile US’ Live Translation Resets the Network Differentiation Bar with AI</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132563&amp;rss</link>
    <description>T-Mobile Live Translation spells a new AI-led era for network differentiation. The first-gen AI feature from the carrier’s agentic AI platform offers real-time, network-based voice call translation for both consumers and businesses.</description>
    <author>Emma Mohr-McClune - Nicole Teasley</author>
    <pubDate>2026-02-12T00:00:00+00:00</pubDate>
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    <title>AI-Driven Memory Chip Squeeze Threatens Mid-Range Phones</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132531&amp;rss</link>
    <description>AI data centers are absorbing memory supply, pushing memory chip prices up. Consequently, consumer devices face higher costs, slower spec upgrades, and a shrinking mid-range smartphone segment.</description>
    <author>Anisha Bhatia</author>
    <pubDate>2026-02-02T00:00:00+00:00</pubDate>
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    <title>Generative AI Watch: CES 2026 - Inflection Point for Foldables; Scalable Use Cases Emerge for AI Wearables and Smart Glasses</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132496&amp;rss</link>
    <description>CES 2026 highlights foldables heating up, AI wearables becoming practical, and smart glasses segmenting; privacy and ecosystem scale will affect adoption.</description>
    <author>Anisha Bhatia</author>
    <pubDate>2026-01-15T00:00:00+00:00</pubDate>
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    <title>Generative AI Watch: Apple Just Conceded the AI Race to Google</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132487&amp;rss</link>
    <description>Apple will use Google’s Gemini to improve Siri and Apple Intelligence, avoiding major catch-up spending. The deal has spiked Google’s market valuation but increases Apple’s AI-layer dependency and long-term margin and share risk.</description>
    <author>Anisha Bhatia - Emma Mohr-McClune</author>
    <pubDate>2026-01-14T00:00:00+00:00</pubDate>
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    <title>T-Mobile US  - Consumer Services US</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=94867&amp;rss</link>
    <description>While there have been changes atop the masthead, T-Mobile US continues firing on all cylinders across its operational portfolio, adding subscribers and doing gangbusters business across both mobile and home internet, taking share in both segments.</description>
    <author>Charles Garrett</author>
    <pubDate>2026-01-02T00:00:00+00:00</pubDate>
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    <title>AT&amp;T - Consumer Services US</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=124513&amp;rss</link>
    <description>AT&amp;T is intent on remaining the largest fiber provider in the US, and the operator has identified a premium, high-ARPU customer cohort with 41% mobile convergence penetration of its ten million-customer fiber base.</description>
    <author>Nicole Teasley</author>
    <pubDate>2025-12-22T00:00:00+00:00</pubDate>
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    <title>Revisiting Our 2025 Consumer Service, Device, and Platform Predictions, Part 1: Network and Services Go-to-Market</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132429&amp;rss</link>
    <description>Learning demands candor and criticality. In that spirit, this report series takes stock of 20+ predictions for 2025 made by GlobalData’s Consumer Services, Platforms, and Devices team, rating them as a ‘hit,’ ‘near miss,’ or ‘miss.’</description>
    <author>Emma Mohr-McClune - Nicole Teasley</author>
    <pubDate>2025-12-19T00:00:00+00:00</pubDate>
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    <title>Generative AI Watch: Diverging AI Regulations Will Shape OEM Compliance and Market Access</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132403&amp;rss</link>
    <description>Global AI rules are diverging across the EU, the US, China, the UK, and the Middle East. OEMs should ship one core AI experience, configurable by region via software policies, disclosures, and localized data handling.</description>
    <author>Anisha Bhatia</author>
    <pubDate>2025-12-16T00:00:00+00:00</pubDate>
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    <title>Q3 2025 Earnings Roundup: C-Suite Shakeups, Cost Concerns, and Convergence Competition Roil the US B2C Waters</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132319&amp;rss</link>
    <description>Fall 2025 is the season for C-suite change in US consumer services, with four nationwide B2C players shuffling their organizational charts between late September and early November 2025. Only T-Mobile did so while enjoying a position of strength.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2025-11-20T00:00:00+00:00</pubDate>
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    <title>UScellular - Consumer Services US</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=95048&amp;rss</link>
    <description>T-Mobile finalized its acquisition of UScellular's wireless operations (and 30% of its spectrum holdings) on August 1, 2025.</description>
    <author>Nicole Teasley</author>
    <pubDate>2025-11-19T00:00:00+00:00</pubDate>
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    <title>Innovation Alert: T-Satellite Rolls Out Free Off-Grid 911 Service in the US</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132277&amp;rss</link>
    <description>T-Mobile’s new off-grid text-to-911 T-Satellite launch expands coverage beyond OEM and in-market competitor capabilities, adds more compatible devices, and delivers the strongest use case to date for T-Mobile’s stalking horse D2D engagement.</description>
    <author>Nicole Teasley</author>
    <pubDate>2025-11-10T00:00:00+00:00</pubDate>
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    <title>@Home Trends Report: US Telcos’ FWA Disruption Continues as Rivals Offset Verizon's Stumbles</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132247&amp;rss</link>
    <description>5G fixed wireless access (FWA) remains the disruptive force in US home internet. While both T-Mobile and AT&amp;T gained traction with FWA in Q3 2025, the variances in their handling of segmentation and value-add speak to different approach vectors.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2025-10-31T00:00:00+00:00</pubDate>
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    <title>Altice USA - Consumer Services US</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=95051&amp;rss</link>
    <description>Altice USA, which is pursuing a convergence strategy akin to its larger MSO brethren and leaning into symmetrical multigigabit offerings in the hypercompetitive New York market, plans to expand multigigabit service to 65% of its footprint by 2028.</description>
    <author>Nicole Teasley</author>
    <pubDate>2025-10-31T00:00:00+00:00</pubDate>
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    <title>Innovation Alert: T-Mobile US Widens Aperture on Consumer D2D Functionality with Sat-Optimized Apps for T-Satellite</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132187&amp;rss</link>
    <description>T-Mobile’s introduction of popular apps optimized for a ‘light data’ experience when riding a T-Satellite connection drastically expands the functionality of its direct-to-device (D2D) service, adding usability heft and increasing differentiation.</description>
    <author>Charles Garrett</author>
    <pubDate>2025-10-15T00:00:00+01:00</pubDate>
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    <title>Smartphone Promotions: US Market – September 2025</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132162&amp;rss</link>
    <description>In September, the carriers covered in this report rolled out 960 promotions, led by Verizon. Apple launched the iPhone 17 series with up to $1,100 in trade-in/new-line savings, while Samsung offered the cost friendly Galaxy S25 FE option.</description>
    <author>Deepa Karthikeyan</author>
    <pubDate>2025-10-07T00:00:00+01:00</pubDate>
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    <title>EchoStar - Consumer Services US</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=95231&amp;rss</link>
    <description>EchoStar succumbed to government and investor pressure in Q3 2025, signing two large deals to sell off large tranches of its spectrum holdings. The deals ended its worst regulator headaches, its gravest debt concerns, and its 5G network buildout.</description>
    <author>Charles Garrett</author>
    <pubDate>2025-10-06T00:00:00+01:00</pubDate>
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    <title>AT&amp;T-EchoStar Spectrum Purchase Agreement Sees One MNO Leveling Up While Another Taps Out</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132022&amp;rss</link>
    <description>AT&amp;T’s $23 billion agreement to acquire 50 MHz of EchoStar’s spectrum will add significant juice to the former’s 5G network capabilities and scale to its fixed wireless pitch while also starting the wind-down on the latter’s ‘fourth MNO’ efforts.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2025-08-28T00:00:00+01:00</pubDate>
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    <title>Smartphone Promotions: US Market – July 2025</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=132009&amp;rss</link>
    <description>In July 2025, carriers launched 1,147 promotions, led by Verizon, AT&amp;T and T-Mobile, and trade-in offers dominated. Samsung unveiled new foldables with up to $1,100 savings in trade-in and new line offers.</description>
    <author>Deepa Karthikeyan</author>
    <pubDate>2025-08-25T00:00:00+01:00</pubDate>
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    <title>Q2 2025 Earnings Roundup: For B2C Providers, Macro Crosswinds Muddy Distinctions Between Growth Signals and Noise</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131986&amp;rss</link>
    <description>With the race for expanded footprints afoot, fiber and FWA remain winning propositions for US telcos. Meanwhile, the same ingredients that led to inflated wireless gross add counts and elevated churn rates in Q2 could mean rockier sledding in H2.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2025-08-19T00:00:00+01:00</pubDate>
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    <title>@Home Trends Report: Escalating Data Usage and Device Counts Ensure Criticality of Cybersecurity VAS to the Connectivity Pitch</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131941&amp;rss</link>
    <description>As digital dependence grows, so too does consumers’ reliance on internet providers to protect their households from cybersecurity threats. Basic security has become a standard value-add, while advanced options encourage customers up the rate card.</description>
    <author>Nicole Teasley - Charles Garrett</author>
    <pubDate>2025-08-05T00:00:00+01:00</pubDate>
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    <title>One Step Forward, One Step Back: The US Regulatory Landscape Remains Defined by Snarls and Confusion</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131855&amp;rss</link>
    <description>Despite the FCC’s renewed spectrum authority and the Universal Service Fund’s reaffirmed constitutionality, questions around the future of key spectrum ranges and the now-chaotic BEAD Program define a federal framework short on cogency or clarity.</description>
    <author>Charles Garrett</author>
    <pubDate>2025-07-15T00:00:00+01:00</pubDate>
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    <title>Samsung Unpacked - AI Comes to Galaxy Watch8, and a Cheaper Foldable is Here</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131839&amp;rss</link>
    <description>Samsung’s second ‘Unpacked’ event unveiled a cheaper foldable, the $899.99 Galaxy Flip7 FE. But rival Motorola already undercuts the Flip7 FE on price and features. Google’s Gemini will come to the new Galaxy Watch8 but as a limited time exclusive.</description>
    <author>Anisha Bhatia</author>
    <pubDate>2025-07-10T00:00:00+01:00</pubDate>
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    <title>@Home Trends Report: With Storm Season Promising Outages Aplenty, Having Backup Internet Options Becomes a Necessity</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131813&amp;rss</link>
    <description>Summer means storms for a lot of households in the US. As internet service providers increasingly turn their attention to various aspects of service assurance, how and whether one offers backup internet connectivity has become a differentiator.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2025-07-03T00:00:00+01:00</pubDate>
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    <title>@Home Trends Report: Charter Looks to Plug Cord Cutters Back in with SVOD Value-Add</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131801&amp;rss</link>
    <description>Most pay-TV operators are integrating SVOD services, but Charter is stemming video subscriber losses and creating massive value-add for subscribers with carriage agreements allowing it to include popular streaming subscriptions in its TV packages.</description>
    <author>Nicole Teasley</author>
    <pubDate>2025-07-01T00:00:00+01:00</pubDate>
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    <title>Telco Convergence: Unbundling the Multiplay Value Proposition</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131780&amp;rss</link>
    <description>Proximus flexes its multiplay muscle, Iliad Italia super-sizes its headline fiber offer, and Orange Spain sounds the alarm with ADT in recent telco convergent multiplay one-upmanship maneuvers.</description>
    <author>Natasha Rybak</author>
    <pubDate>2025-06-27T00:00:00+01:00</pubDate>
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    <title>Verizon Looks to Lean on In-app AI and Dedicated Humans Alike in Customer Experience Overhaul</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131777&amp;rss</link>
    <description>Verizon’s AI-backed customer service experience overhaul – rolled out alongside extended call center hours and 24/7 live in-app chat support – aims to resolve customer problems with a single call. Meanwhile, Verizon Access ramps up its gifting.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2025-06-26T00:00:00+01:00</pubDate>
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    <title>T-Mobile Delivers Value-Add and T-Satellite Roadmap Details to Celebrate Network Success Story</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131765&amp;rss</link>
    <description>T-Mobile is loping into the summer looking to celebrate some new network plaudits extending beyond its typical 5G superiority. To mark the occasion, the company dished fresh details on T-Satellite and served up value-add for all its subscribers.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2025-06-25T00:00:00+01:00</pubDate>
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    <title>Trump Mobile’s Launch Runs Long on Loud, Vague Promises but Short on Details or a Competitive Price Point</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131730&amp;rss</link>
    <description>The Trump Mobile launch was lousy with promises. Vagaries abound, the symbolic service price fails to be competitive, and the manufacturing promises are vapor. Yet, positioning against a ‘cult of personality’ proposition could prove a no-win task.</description>
    <author>Charles Garrett</author>
    <pubDate>2025-06-18T00:00:00+01:00</pubDate>
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    <title>Generative AI Watch: Apple WWDC25 - Enhancing Ecosystem Value Over Single AI Agent</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131723&amp;rss</link>
    <description>Apple’s WWCD25 was about enhancing its user interface with its AI capabilities instead of a singular agentic experience. It steered clear of Siri and seems to have learned from its marketing snafus of 2024.</description>
    <author>Anisha Bhatia</author>
    <pubDate>2025-06-17T00:00:00+01:00</pubDate>
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    <title>T-Mobile US Tunes Its Commercial Fiber Launch to Resonate with Ongoing Assurance and Convergence Motifs</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131682&amp;rss</link>
    <description>As T-Mobile ratchets up its broadband ambitions with the commercial launch of its own-brand fiber offerings in the acquired Lumos footprint, the company’s initial offerings will speak to current market fixations on price assurance and convergence.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2025-06-05T00:00:00+01:00</pubDate>
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    <title>Cable MVNOs Quarterly Wrap-Up, Q1 2025: Mobile Growth Provides Cable Players Much-Needed Ballast in Turbulent Waters</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131668&amp;rss</link>
    <description>The US cable MVNOs enjoyed another banner quarter in Q1 2025, as mobile growth continues to provide both an important offset to struggles with the bread-and-butter residential broadband and a retention runway to longer-lived engagements.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2025-05-30T00:00:00+01:00</pubDate>
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    <title>AT&amp;T Looks to Buy Lumen’s Mass Markets Business and Bury Rivals in Fiber Convergence Race</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131629&amp;rss</link>
    <description>AT&amp;T is level set on keeping its perch as the largest fiber player in the US consumer services landscape. With its announced deal to purchase Lumen’s Mass Markets fiber business, AT&amp;T scales up both its buildout ambitions and its convergence pool.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2025-05-23T00:00:00+01:00</pubDate>
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    <title>Charter and Cox Aim to Scale Consumer Convergence Positioning with Proposed Merger into MSO Behemoth</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131614&amp;rss</link>
    <description>The proposed merger of Charter and Cox would result in the largest cable MSO footprint in the US, broadening the scale of Charter’s convergence positioning. Whether that’s enough to staunch the broadband and video bleed is another matter entirely.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2025-05-20T00:00:00+01:00</pubDate>
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    <title>T-Mobile Leverages Refreshed Cost Assurance, Sturdy Results, and Network Advancements to Own the Q1 2025 Earnings News Cycle</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131581&amp;rss</link>
    <description>T-Mobile’s status as the leading share taker in the US consumer services space ensures a top spot in the quarterly earnings season coverage. Still, the operator made sure it would dominate the Q1 2025 reporting conversation with some timely news.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2025-05-08T00:00:00+01:00</pubDate>
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    <title>Comcast Uncorks Internet Pricing Guarantee, Joining Post-Tariff Cost Assurance Positioning Action</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131506&amp;rss</link>
    <description>While the potential impacts of Trump’s trade war will remain unclear until the ultimate form, rates, and implementation of the US tariffs comes into focus, operators like Comcast can’t afford to wait to buttress their price assurance positioning.</description>
    <author>Charles Garrett - Nicole Teasley</author>
    <pubDate>2025-04-17T00:00:00+01:00</pubDate>
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    <title>US Tariffs: Apple Requires Massive Subsidies to Execute on US Production Mission</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131488&amp;rss</link>
    <description>Whatever the implementation timeline, US tariffs will significantly impact consumer electronics OEMs and telcos. Apple is particularly vulnerable, with growing pressure to shift its production to the US. But how feasible is all that?</description>
    <author>Anisha Bhatia - Emma Mohr-McClune</author>
    <pubDate>2025-04-14T00:00:00+01:00</pubDate>
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    <title>US Tariffs: Tremendous Downside for B2C Players Includes Skyrocketing Costs, Disappearing Margins, and Wary Buyers</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131468&amp;rss</link>
    <description>While President Trump’s import tariff overhaul could have a seismic impact on service providers and OEMs, it’ll be US consumers who will feel the lion’s share of near-term pain. Addressing that pain point will be a key go-to-market concern.</description>
    <author>Anisha Bhatia - Charles Garrett</author>
    <pubDate>2025-04-08T00:00:00+01:00</pubDate>
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    <title>Verizon Beats US Rivals Out of the Starting Blocks with Post-Tariff Price Assurance Positioning</title>
    <link>http://www.currentanalysis.com/COMPETE/FrontEnd/Report.aspx?rid=131460&amp;rss</link>
    <description>The day after President Donald Trump revealed his long-threatened tariffs – all but ensuring the cost concerns for many American households will only get worse – Verizon took a handful of price assurance steps to address a top-of-mind pain point.</description>
    <author>Nicole Teasley - Charles Garrett</author>
    <pubDate>2025-04-07T00:00:00+01:00</pubDate>
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